Sophisticated lead response.
No matter what marketing channels you employ—email, web or direct mail—timely follow-up with targeted sales material is critical to the success of any B-2-C or B-2-B campaign. WebsterOneSource makes it easy, with sophisticated Response Management services.
We understand the direct marketing industry inside and out. That expertise, together with our advanced automation capabilities, enables us to custom-tailor a response package for each and every prospect—quickly and accurately. WebsterOne can do it all:
- Custom programming. Our expert programmers can develop a multi-dimensional response program to deliver the right fulfillment materials to the right prospects at the right time...right away.
- Print-on-demand solutions. Sophisticated systems integration enables automated, on-demand digital production of personalized communications designed to maximize lift, while minimizing your inventory requirements.
- Complete program management. We can handle your entire response program for you, integrating with your in-house response management systems. We even provide reporting, making it easy to track all response activity.
Of course, we can also handle your fulfillment inventory, kitting and shipping needs.
Our advanced automation technology handles every aspect of your response—from custom kitting and print-on-demand to calculating postage and shipping costs. Our in-house programmers can tailor a response program to your precise needs.
Our response management systems are fully integrated with our digital print-on-demand systems. We can automatically generate personalized response materials to tap the power of one-to-one marketing to boost campaign results.
We understand the complex dynamics of B-2-C and B-2-B direct marketing—and we know fulfillment. Our response management team has the expertise to create and manage a tailored lead management program—so you can stay focused on developing successful campaigns.